group of people stood near boat harbour

Giving Back

World's Strongest Boys

We have worked with a variety of Charities and Community Based Projects over the last 20 years, from building sustainable homes and micro businesses for young orphans in India, to equipping inner City schools with outdoor classrooms in London.

Over the last 5 years we have actively supported Duchenne UK.


Duchenne Muscular Dystrophy (DMD) is a devastating muscle-wasting disease. It is the most common and severe form of Muscular Dystrophy. Diagnosed in childhood, it mainly affects boys. There is currently no cure. Started by families affected by the disease, Duchenne UK has one clear aim – to end Duchenne.


The DASHMAX is an annual long-distance cycling challenge which started with a Dash from John O Groats to Paris and progressed to riding from London across France to Monaco and Biarritz.

During the first DASHMAX we helped raised over £200,000 for research into Duchenne Muscular Dystrophy. We have completed the DashMax every year since, riding across France four times and attracting partners to raise seven figure sums for new research.

We continue to support Duchenne UK as a central focus for our fundraising efforts.

You can help by donating at: